With over a decade of experience shaping consumer products for global audiences, Ashton has collaborated with early-stage startups and FTSE 100 companies, helping to define and execute innovative strategies that deliver elegant, customer-centric solutions.

He has built and led high-performing multidisciplinary teams at Hive, Vodafone SmartTech, and Vodafone, delivering impactful results in product design, research, and strategy. His leadership has been recognised by peers and executives, while the work with his teams has earned accolades from Good Design, BIMA, DesignWeek, and CES Innovation Awards.

A passionate advocate for design, he has spoken at events hosted by Dscout, Deloitte, Figma, and Unbound, with his perspectives featured in Creative Review, Raconteur, and other leading publications. As the founder of The Design Podcast, he hosts conversations with industry leaders shaping brands like Uber, Nike, Apple, and Beats, offering listeners valuable insights and inspiration.

Ashton views design as a bridge between possibility and reality, driving meaningful innovation and unlocking business growth. He focuses on aligning design with organisational goals, fostering collaboration across teams, and creating solutions that make a positive difference in people’s lives.