Over the last decade, he has worked on projects for start-ups and multinationals, creating experiences for FIFA, Santander, ASOS, and more. He is an experienced creative leader and has managed Design and Research teams for world-renowned brands; Farfetch, Hive and Vodafone.

Described by his colleagues as “A rare talent that balances innovative design with an impeccable management style”. Ash prides himself on shaping successful designs through the investment in his team and the end-user with equal care.

Ash’s portfolio has addressed opportunities across numerous categories: FinTech, Entertainment, Sport, Retail, Luxury Fashion and IoT. The first phase of his career focused predominantly on user experience and service design. More recently, his work has expanded to lead design for multi-platform products, connected consumer electronics, wearables, branding, ops design and business vision initiatives.

He is currently Head of Design and Research at Vodafone and Creative Director at The Design Podcast.