With over a decade of experience in product design, Ashton has collaborated with early-stage startups and FTSE 100 companies, unlocking brand potential through elegant, customer-centric experiences that foster meaningful connections.

Over the past seven years, Ashton has built and led multi-disciplinary design studios at Hive, Vodafone SmartTech, and Vodafone, where he has defined ambitious creative visions and fostered cultures of collaboration and innovation. His leadership has guided teams to deliver award-winning work, recognised by Good Design, BIMA, DesignWeek, and CES Innovation Awards.

A passionate advocate for design’s transformative power, Ashton founded The Design Podcast to share insights from the world’s most influential creative minds. He has shared his expertise through talks for Dscout, Deloitte, Figma, and Unbound, while his insights have been featured in Creative Review, Raconteur, and other prominent publications and podcasts.

Ashton believes design is the bridge between possibility and reality—more than a craft, it’s a strategic force that inspires teams, unlocks growth, and enriches the lives of those it touches.